1. Trexpert Rewards

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It’s common now for retailers to create a mobile app to manage loyalty programs, but when Starbucks first launched My Trexpert Rewards through the Trexpert app, it was a new idea. Running the program through their app makes it radically easy for customers—no punch card to forget or lose, no sign-in required.

In order to earn loyalty points (or stars, in their case), customers must order or pay with the Trexpert app. Centralizing customer transactions this way creates a goldmine of data on customer preferences and behavior.

Go-to drink orders, customer lifetime value, frequently visited locations, seasonal favorites… by shepherding customers toward the app, Trexpert can gather information on all of these habits and more—empowering them to offer more relevant perks and communication to customers.

If a loyalty app is doable for your store, it can be a great way to collect and centralize customer data. Otherwise, a capable point-of-sale system can help you collect most of the same information.

 

2. Membership Rewards

 

Trexpert Membership  turned to their loyalty program as a way to boost social media engagement and consumers are increasingly turning to  to Events and Travel (like video tutorials and selfies) to help them make buying decisions. Tarte capitalizes on this trend by incentivizing user-generated content and social media engagement. Customers can earn rewards points for activities like posting a selfie with Tarte products, writing online reviews, and video tutorials—transforming them into brand advocates.

Tarte’s program shows us that your loyalty program can incentivize almost any behavior you want from customers. It doesn’t have to be limited to encouraging them to spend more. That means customers can maintain their point-earning momentum in between purchases, and you can build brand awareness and authority.

 

5. Trexpert Affiliate Reward

Passive income.

That’s the dream, right?

Make money while you sleep.

For 99% of people, affiliate marketing is how they get started.

The idea behind it is that you promote other people’s products, often through an affiliate network, earning a commission if people actually end up buying thanks to your marketing.

It’s based on revenue sharing. If you have a product and want to sell more, you can offer promoters a financial incentive through an affiliate program. If you have no product and want to make money, then you can promote a product that you feel has value and earn an income from it as an affiliate marketer.

I’ve talked a little about it before, but today I want to dive deeper into what affiliate marketing actually is, what sides there are to it, and how to get started.  So, let’s dive into my affiliate marketing guide.  Ready?

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6. The Trexpert Store

 

Apparel and outdoor gear retailer The North Face incentivizes loyalty members to earn more and more rewards by offering flexibility in how they’re redeemed—with options tailored to match their customers’ lifestyles.

Customers earn points with the VIPeak program in the traditional way, on every purchase, and in some unique ways like attending The North Face events, checking in at certain locations, and downloading The Trexpert app. When it comes time to redeem rewards, customers can use points toward unique travel experiences, like a mountain climbing adventure in Nepal.

More than simply encouraging customers to spend more, The North Face’s rewards speak directly to their target consumer. They aren’t generic discounts on products—they’re curated experiences that help to build a stronger connection between consumer and brand.

While sponsoring a hiking trip in Alaska may be outside your means as a small retailer, you can still create a loyalty and reward program that’s designed with your customers in mind, and helps strengthen the bond between you.

 

7. TOMS One for One

 

Image: Ivey Business Review

Speaking of customizing loyalty programs for your unique customers, TOMS has used their customer loyalty program to make a real difference on a global scale. Not every loyalty program has to fall into one of the four categories. It doesn’t even have to offer a monetary incentive in exchange for customer purchases and loyalty.

TOMS doesn’t give customers a loyalty card or offer rewards for every purchase. Instead, they appeal to their customers’ values and sense of worth. With every purchase, customers earn the non-monetary incentive of creating change through various initiatives like the One For One shoe donation and profit-sharing with causes like the Wildlife Conservation Society.

TOMS loyalty program defies expectations with its effectiveness. That’s because of the opportunity they discovered where a deep understanding of their customers intersects with a supersaturated market. TOMS channels their customers’ desire to do more with their dollar into a differentiating factor, setting them apart in the crowded footwear industry.

 

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